Nov. 15, 2004, by Greg Anderson, Director of The Crown Council

Top Ten Reasons why every Crown Council member should attend the 10th Annual Event

1. Celebration at the Westin Kierland!: It's the 10th Anniversary Event of the Crown Council and we've planned an Event like none other. We'll learn together, laugh together and celebrate our success together. And it's all happening at the beautiful (and warm
in January) Westin Kierland Resort. The new Westin Kierland Resort was recently voted as Arizona's finest! The 10th Annual Event is a fabulous opportunity to bring your team closer together. What better way to create memories to share? (Seriously, what other Dentist in the
United States takes his or her team or spouse to a great dental Event where they not only relax, laugh and learn, but get to share a couple of hours with Garth Brooks and his Band?)

2. Recognition: There is only one place in dentistry where team members are recognized for their outstanding performance. At the Crown Council Annual Awards night, we recognize the "Best of the Best". It's a terrific opportunity to be recognized for what you

have done and an even better time to have your team recognized for their achievements. The Crown Council Annual Event is the place!

3. Garth Brooks and Smiles for Life: Recognized as the "Entertainer of the Century", Garth Brooks has retired and no longer actively performs. This is the only place where you can see Garth Brooks and as an added bonus he's bringing his band! He will be there to help us celebrate our relationship with Teammates for Kids and our success with Smiles for Life. This year we celebrate raising over $17,000,000 to help kids over the past 7 years. What an amazing achievement! Garth Brooks and his Band will be there to help us celebrate!

4. Association with Eagles: Each year as the Annual Event concludes, the thing we hear most often is how much those who attend appreciate being able to associate with the like-minded Eagles. Drs. Roy and Chris Hammond, who have brought their team of 17 to the Annual Event every year for the past four years have said that bringing their team to the Annual Event does more for their bottom line than anything else they do during the year.

5. Dan Clark: Dan Clark was recently recognized as one of the Top Ten speakers in the World. He will be the first speaker on the main stage at the 10th Annual Event. He tells us that we are our very best when we do what we do, not because it is expected by others, but
because it is demanded by ourselves. We'll be challenged to....Stretch, Understand Why, Seek Excellence, and Seek Service above Self.

6. Mark Sanborn: The best selling author of "The Fred Factor", Mark Sanborn will teach us how:
1)Everyone makes a difference.
2) Everything is built on relationships.
3) How we must continually create value for others.
4) How to invent ourselves regularly.

7. Jason Hewlett: Jason Hewlett will host the 10th Annual Event Awards. Recently, Tony Marnell (Owner of the Rio Hotel in Las Vegas) said of Jason... "Having booked and promoted Danny Gans in Las Vegas, I've seen the best, and Jason Hewlett is unbelievable and
is on the fast track to stardom." He was voted "Best of the Best" from the 9th Annual Event in Las Vegas and returns to the Crown Council stage by popular demand.

8. Dave Weber: He's a world-class teacher and his topic is "Overcoming Life's Goliaths." Mark Victor Hansen (noted author of Chicken Soup for the Soul) said, "Dave is destined to be one of the top ten speakers of our time." His unique presentation will include solutions for the "Goliaths" that are resident in the dental industry ... both as they relate to our day-to-day work and the pressure of that same work on our families and friends. This presentation will be a life changer!

9. Jeanne Robertson: There are members of the Crown Council that are still laughing after her presentation at the 8th Annual Event! She's back by request from hundreds of CC members who voted her as the "Best of the Best". In an all-new presentation she's going to explain the dynamics of humor while challenging us to laugh at
ourselves and look for humor in everyday situations.

10. Visit with Crown Council members: What could be more important than meeting and visiting with fellow Crown Council members who you haven't seen since last year's Annual Event. Renew friendships, share stories, laugh and have fun!